What users say about MM4XL software
 
 
 
 
 
 
 
 
 
 
 
 
 
When: McKinsey GE Matrix for qualitative portfolio analysis
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| Typically, the McKinsey GE Matrix tool is used:
- For products and projects generally evaluated with a qualitative judgement rather than quantitative data, such as products not yet on the market
- To collect the knowledge of a group of people concerning the attractiveness and competitiveness of several products and projects
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often supported by business analysts. Among our
They use the McKinsey GE Matrix tool alone or with judging peers from departments like Marketing, R&D, Pricing, and so on.