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McKinsey GE Matrix for Project and Product Portfolio Analysis

The McKinsey GE Matrix tool evaluates the competitive position strategies of projects and products in a portfolio. Use the McKinsey GE Matrix tool when hard facts are missing.

McKinsey GE matrix for project product portfolio analysis and management

What: McKinsey GE Matrix tool for project and product portfolio analysis

McKinsey GE Matrix for Project and Product Portfolio Analysis

The McKinsey GE Matrix model is designed to maximize earnings in the near future and allocate the company's resources to appealing markets.

With this McKinsey GE Matrix tool the analyst chooses and scores several factors influencing the competitive environment. The factors are weighted and produce two scores for each product: one for the Market Attractiveness and one for the Competitive Advantage. The scores are placed on a grid split in nine quadrants, each with a particular strategic meaning.

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When: McKinsey GE Matrix for qualitative portfolio analysis

Click to enlarge	Typically, the McKinsey GE Matrix tool is used: For products and projects generally evaluated with a qualitative judgement rather than quantitative data, such as products not yet on the market To collect the knowledge of a group of people concerning the attractiveness and competitiveness of several products and projects

Who: McKinsey GE Matrix for business decision-makers

The McKinsey GE Matrix tool is used by business decision-makers often supported by business analysts. Among our business decision-maker clients there are:

General Managers and CEOs
Business Directors
Marketing Managers
Product Portfolio Managers

They use the McKinsey GE Matrix tool alone or with judging peers from departments like Marketing, R&D, Pricing, and so on.

McKinsey Matrix tool features:

	Applies the original McKinsey GE Matrix concept and matrix chart
	Scores for both macro- and micro-environmental factors
	Many factors to chose from
	Split report for the dimensions Market Attractiveness and Competitive Advantage
	The example sheets describe how to run the analysis
	The tool works in 5 different languages: E, F, G, I, S
	Help file with advanced description of the McKinsey GE Matrix concepts

Other MM4XL software tools related to the McKinsey Matrix tool:

	BCG Matrix for Brand Portfolio Analysis and Management
	Benchmark Business Performance vs Market Share Growth
	Smart Mapping Bubble Maps + Scatter Plot + Circle Charts

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