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Book:
Mapping Markets for Strategic Purposes


Our book Mapping Markets for Strategic Purposes helps in strategic marketing. It shows you how to apply Brand Mapping to draw very useful pictures of a competitive environment.

Book - Market Mapping for Strategic Purposes This book is for strategic minded business decision-makers and marketing analysts. It aims to foster the scientific approach to marketing management, and it presents a detailed view of Brand Mapping, an analysis technique that we have found to be a great help to marketers.

The book is divided into three chapters: Chapter 1 provides an overview of mapping techniques for marketing; Chapter 2 shows how Brand Mapping works; and Chapter 3 presents a collection of Brand Mapping examples for marketers. The CD that accompanies this book contains the data used in the examples and a copy of MM4XL software licensed for unrestricted use for 90 days. Read an extract from book...

Product Details
List Price: Euro 59.99
Your price: Euro 49.90
You Save: Euro 10.09 (16.8%)
Availability: Usually ships within 1-2 days
Edition: Paperback
Language: English
Paperback: 136 pages
Publisher: MarketingStat, edition (Nov. 2004)
Includes: CD-Rom rich in examples, MM4XL 90 days
ISBN: 3-033-00311-7
Product Dimensions: 5.6 x 8.3 x 0.6 inches
Shipping Weight: 300 grams.

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