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Book:
Our book Mapping Markets for Strategic Purposes helps in strategic marketing. It shows you how to apply Brand Mapping to draw very useful pictures of a competitive environment.
This book is for strategic minded business decision-makers and marketing analysts. It aims to foster the scientific approach to marketing management, and it presents a detailed view of Brand Mapping, an analysis technique that we have found to be a great help to marketers.
The book is divided into three chapters: Chapter 1 provides an overview of mapping techniques for marketing; Chapter 2 shows how Brand Mapping works; and Chapter 3 presents a collection of Brand Mapping examples for marketers. The CD that accompanies this book contains the data used in the examples and a copy of MM4XL software licensed for unrestricted use for 90 days. Read an extract from book...
Book:
Mapping Markets for Strategic Purposes
Our book Mapping Markets for Strategic Purposes helps in strategic marketing. It shows you how to apply Brand Mapping to draw very useful pictures of a competitive environment.
This book is for strategic minded business decision-makers and marketing analysts. It aims to foster the scientific approach to marketing management, and it presents a detailed view of Brand Mapping, an analysis technique that we have found to be a great help to marketers.
The book is divided into three chapters: Chapter 1 provides an overview of mapping techniques for marketing; Chapter 2 shows how Brand Mapping works; and Chapter 3 presents a collection of Brand Mapping examples for marketers. The CD that accompanies this book contains the data used in the examples and a copy of MM4XL software licensed for unrestricted use for 90 days. Read an extract from book...
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