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Business Performance Test Software for Sales Promotion Analysis

Variation Analyst software tests whether a significant difference exists between the business performance results of comparable groups, such as sales promotion groups.

Business performance test to measure sales promotions

What: Business performance test software for sales promotion analysis

Business Performance Test Software for Sales Promotion Analysis Variation Analyst tests whether a significant difference exists between the performance results of two or more comparable groups, for instance, sales growth in areas with and without a promotional offer. It applies the analysis of variance (ANOVA) method to a variety of data; reports results in a concise and comprehensible manner; and draws easy to understand, yet very helpful, charts designed for business decision-makers rather than statisticians.

With Variation Analyst, MM4XL software puts another powerful weapon in the hands of dedicated managers aware of the importance of monitoring scenarios and of making informed decisions based on solid facts and data.

What users say about MM4XL software

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Evert McCabe/UPS Chair in Economics, Business and Accounting, Hillsdale College, USA



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MBA Student, UK



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Marketing Research Magazine, Editor, Canada



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Professor, France



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Professor



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University Professor, Italy



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Bayer Pharmaceuticals, Marketing Healthcare, Venezuela



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MarketingProfs.com



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Cantv.net, Sales Manager, Venezuela

When: Business performance test software for sales promotion analysis

Business performance test software for sales promotion analysis
Click to enlarge
Think of a product manager dealing with two promotional offers a year. Every year the same decision has to be made twice, and every time he is faced with the same question: What's best? The problem escalates when referred to a marketing manager coordinating seven product managers and 11 major brands, perhaps running four sales promotions a year. In such cases a clear understanding of the results produced by the past promotional offers or a category of offers may prove very useful for increasing brand success.

Variation Analyst software is the tool of choice when dealing with business performance tests and the analysis of sales promotions, but that's not all. You can also apply it to test:
  • Advertising data, like awareness levels, recall, comprehension, reaction, memorization, etc.
  • Product performance in comparison, for instance to competitors, new product concepts, etc.
  • Website visits
  • Production quality data
  • Logistics processes
  • And more...


Who: Business performance test and sales promotion analysis software for marketing and sales

The tool is used by business decision-makers often supported by business analysts. Among our business decision-maker clients there are:
  • General Managers and CEOs
  • Business Directors
  • Marketing Managers
  • Sales Managers
  • Business Analysts
  • Marketing Analysts
  • Advertising Managers
  • Pricing Managers
  • Product Portfolio Managers

tool features:

feature Shows results in meaningful language for managers, as opposed to statisticians
feature Can test at the user-desired level of significance
feature Can treat a variety of data types
feature It applies the analysis of variance (ANOVA) method
feature Works also with missing data
feature Prints several useful charts
feature Detailed description of how to plan and manage business tests
feature The example sheets describe how to run the tool
feature The tool works in 5 different languages: E, F, G, I, S
feature Help file with advanced description of the concepts
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